Amazfit Plans 10 or More New Wearables in 2026 as It Targets Garmin's Territory

Zepp Health, the company behind Amazfit, has confirmed plans to release ten or more new products through 2026, an increase from the roughly nine launches in 2025. Company leadership has described the strategy as building a broader "performance system" covering endurance, strength, and recovery, rather than simply releasing competing devices. The push includes a heavier focus on AI-driven training insights, software features like Zepp Coach and BioCharge, and connected accessories such as the Helio Ring and Helio Strap. The strategy marks a shift for Amazfit from being seen mainly as a budget fitness-tracker brand toward competing in the performance-watch category long dominated by Garmin.